Thrive Elementary School (THRIVE) is a Public Charter School located in Edmonton, Alberta, and officially opened its doors in September 2023. While THRIVE had an initial website to support its Charter status application, it required a full website redesign to support ongoing school operations. The new site needed to reflect THRIVE’s brand, provide key features and functionality, and create a robust digital foundation as the school launched and grew.
ROUND was engaged to adapt and expand THRIVE’s existing branding, refining colours, typography, and digital applications, to ensure consistency and accessibility across web platforms. We led the UX and UI process, collaborating closely with THRIVE’s marketing and technical teams to define project requirements and priorities through exploratory wireframes. This discovery process helped clarify which features would be delivered for launch and which would be deferred to future phases.
We then finalized the wireframes and translated them into high-fidelity UI designs, ensuring content was presented intuitively for key audiences. A flexible design system and digital brand guidelines were developed to serve as a foundation for future phases. We also produced a functional specification to guide THRIVE’s internal development team, who handled the site build, content population, and deployment. ROUND provided QA on the initial UAT release to ensure alignment with the approved designs.
Figma, Client-Side CMS (implemented by THRIVE’s internal development team)
