Simply Protein Re-brand

SimplyProtein turned to ROUND to help reposition, rebrand and update their visual identity. Owned by Wellness Natural Inc., SimplyProtein is an established healthy snack food brand with distribution across North America. Competing in a very dynamic category against larger, established competitors and several new entrants, SimplyProtein needed to refresh their visual identity to help fuel sustained growth. The project included brand strategy, logo redesign and packaging design across all five product lines. The result is a refreshed visual identity that is more appealing to a broader consumer audience and is consistent with the companies vision for the brand.