Go Auto, one of Canada’s largest automotive retail groups, needed a unified digital experience across its main site and 50+ dealership websites, each reflecting its own OEM brand (e.g., Ford, Honda) while maintaining Go Auto’s overall brand consistency.
We delivered a full digital strategy, UX/UI design, and a scalable multi-site solution in Craft CMS. We designed and built the Go Auto website first, then developed a flexible dealership template using shared components and design language. OEM-specific design variants ensured each site aligned with its brand while retaining a cohesive Go Auto feel. The multi-site setup enabled efficient management, with each dealership site populated with unique content, such as team members and service offerings. Post-launch, we supported the client's internal dev team during onboarding to the technical stack, then transitioned full management of the websites to them.
Figma, Craft CMS, GA4/Google Analytics, Segment, Algolia
