March 10, 2022

Harlequin finds a new way to court romance fans

Strategy Magazine covered the recent That Harlequin Feeling campaign.

Joy

Harlequin finds a new way to court romance fans

The publisher continues to move past images of shirtless hunks by focusing on the intangible feelings its books give readers.

Read the full story here.

More news from round

Go Auto launches its first integrated brand campaign with ROUND

Go Auto goes with ROUND

BGC Canada launches first campaign after national rebranding

BGC Canada launches first campaign after national rebranding

Strategy Magazine covers BGC Canada Campaign, UNshareable Stories