Go Auto launches app with Canada's best hockey players

Go Auto teams up with Connor McDavid, Bo Horvat, and Hal & Joanne from BodyBreak

Go Auto has added Bo Horvat to their roster, and teamed him up with Connor McDavid, and Hal & Joanne from BodyBreak fame, to highlight the company’s value and service commitment to Canadian car buyers. The campaign was developed by Go Auto’s agency partner ROUND.

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Go Auto, based in Edmonton, is one of the largest automotive dealership groups in Canada with 55 locations and 25 new vehicle brands accessible through goauto.ca. Go Auto is one of the only dealership groups in Canada with all their dealerships, brands and vehicles listed under one website (goauto.ca).

Working with Round, Go Auto launched their ‘Let’s Go’ campaign in 2020. The brand campaign is now entering its 4^th year, and has featured Connor McDavid, captain of the Edmonton Oilers, for the last 2 years. Hal & Joanne from BodyBreak, joined the Go Auto team in 2021 and were featured along with Connor in last year’s very successful ‘He’s A Natural’ campaign.

Go Auto has added Bo Horvat, captain of the Vancouver Canucks, to the roster, for the start of the 2022-23 hockey season. With the company expanding quickly in BC, the addition of the high-profile Canuck player brings significant attention to the Go Auto brand in this important market. The latest campaign highlights how the new Go Auto app makes owning a vehicle easier, less expensive, and more enjoyable. With the Go Auto app customers can book service appointments, pay for service, view their service history, collect rewards, and receive discounts. The new Go Auto app supports the company’s mission of removing the stress from shopping and servicing a vehicle, making the process as easy, fun and affordable as possible. 

“For generations, we’ve helped Canadians find the right car at a fare price, and have made it easier and more affordable to maintain their vehicles. Our ‘Let’s Go’ campaign is helping others get to know Go Auto and understand how they can benefit from becoming one of our valued customers. The latest ‘Let’s Go’ campaign features the new Go Auto app with loads of features that make owning a vehicle easier, less expensive, and more enjoyable. This season we’ve created a Western Canadian dream team, adding Bo Horvat, captain of the Canucks, to play alongside Connor McDavid, captain of the Edmonton Oilers. The two all-stars are supported by Hal &Joanne from BodyBreak fame. Together, the four Canadian icons help reinforce our commitment to making the car buying and service experience painless and fun. The new Go Auto app is another great benefit for our valued customers.” according to Duncan Cochrane, Vice-President of Marketing at GoAuto.

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The latest campaign, “Memorable”, speaks to all Canadian car buyers to let them know the advantages of the Go Auto app. The integrated campaign includes a :30 second spot that features Connor and Bo touting the benefits of the Go Auto app in a variety of entertaining and memorable ways. There’s even a nice surprise music video for those viewers that scan the QR code in the spot. The campaign also includes a series of still ads featuring the 4 Canadian celebrities.

“Everyone knows the car buying, and ownership experience can be a real pain-point. Go Auto goes out of their way to make the entire experience less stressful. The new Go Auto app is the latest way they make it easier for their customers to own and service their vehicles. We wanted to demonstrate that in a fun way by taking the traditional celebrity endorsement ad and turning it on its head. Connor, Bo, Hal & Joanne, teamed up with some special guests to make this campaign truly memorable”, according to Paul Riss, ROUND Founding Partner & Creative Director.

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Go Auto started working with ROUND in 2019 to help strengthen the company’s value and commitment to Canadian car buyers, and to establish a strong brand platform for further market expansion. 

The new campaign launches on television and online across Canada on October 29.

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About Go Auto

Go Auto is comprised of 55 locations, 25 new vehicle brands, multiple repair and service centres, several reconditioning facilities, in-house finance and insurance departments, a loyalty and rewards program, and more. Go Auto has received several awards and recognitions over the years for its industry leading business practices, including most recently: one of Canada's Most Admired™ Corporate Cultures by Waterstone Human Capital in November 2018, one of Canada’s Best Managed Companies by Deloitte in March 2019 and Canada’s Top 10 Insurance Brokerages in 2019. For more information, please visit goauto.ca, facebook.com/goauto.ca, youtube.com/user/goautotv. Follow Go Auto at instagram.com/goauto/ and twitter.com/go_auto.

About ROUND

ROUND is a creative and strategic partnership founded by two experienced agency leaders, Paul Riss, Creative Director and Mike Davidson, Managing Director. ROUND works with the top talent in the industry to solve business challenges through creative thinking. ROUND’s mission is to build up client brands while tearing down agency overhead. For more information, please visit WeAreRound.com. Follow ROUND on Instagram @round_advertising.

CONTACTS

Duncan Cochrane

Go Auto, Senior Vice-President of Marketing and Software Development

DCochrane@goauto.ca

(780) 903-3520

Mike Davidson

Round, Founding Partner & Managing Director

Mike@WeAreRound.com

1.647.554.5248