Harlequin partners with ROUND.

Harlequin partners with ROUND to position the brand for growth in 2020.

Harlequin has chosen The ROUND Agency to evolve their brand communication strategy, establish and deepen connections with current and new consumers and drive brand growth.

Harlequin Enterprises ULC has chosen The ROUND Agency, Inc. as its agency partner in North America. Harlequin, a division of HarperCollins, publishes more than 110 titles a month, in over 150 international markets. Harlequin titles regularly hit the New York Times, USA TODAY, Publishers Weekly and Bookscan bestseller lists, including appearances at the coveted #1 position. To date Harlequin has sold over 6.7 billion books since its inception in 1949.

Harlequin is embarking on a significant business reset and brand refresh to broaden its consumer base across North America. As the world of publishing and entertainment continues to change, Harlequin recognizes the need to modernize its brand, reinvigorate its core book business and establish itself as a fan-based entertainment company through expansion of its business model into movies and the exploration of new business opportunities.

“We are entering the next stage of Harlequin’s journey. Our business is evolving quickly to address rapid changes in publishing and the entertainment industry as a whole. Harlequin has defined romance fiction for over 70 years and we’re poised to take advantage of a growing consumer appetite for romance in all formats.”
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‍Farah Mullick, Senior Director, Global Series Marketing at Harlequin

ROUND was chosen as Harlequin’s agency partner, following a closed review, based on their depth of experience helping brands transform and adapt to changing markets. ROUND partners Paul Riss and Mike Davidson are agency veterans who founded ROUND in 2018 to provide clients with a more flexible, collaborative and cost-effective model.

“We couldn’t be more excited about our new partnership with Harlequin. This is a unique opportunity to work with a truly iconic global brand on their long and successful journey. Really a dream come true for our team at ROUND.”
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Mike Davidson, Round Founding Partner & Managing Director

“We chose ROUND because they have incredible experience helping brands transition within changing industries. They also stood out to us as the anti-agency agency, real industry disruptors that are focused on delivering great work and real value for clients. They fit perfectly with our mission and values at Harlequin.”
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Farah Mullick, Senior Director, Global Series Marketing at Harlequin

Although details of Harlequin’s business reset and brand messaging remain confidential for now, it is expected to launch across North America in February 2020.

‍About Harlequin

Harlequin is a leading publisher of commercial fiction and narrative nonfiction. The company publishes over 100 titles a month, in both print and digital formats, that reach audiences globally. Encompassing highly recognizable imprints that span a broad variety of genres, the publisher is home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins’ global publishing program, Harlequin titles are published in 17 countries and 16 languages.

For more information, please visit Harlequin.com, Facebook.com/HarlequinBooks or follow Harlequin on Twitter:  @HarlequinBooks.

‍Contacts
Lisa Wray
Harlequin , Manager, Publicity & Events
Lisa.Wray@Harlequin.com
416-840-2732

Mike Davidson
Round, Founding Partner & Managing Director
Mike@WeAreRound.com
1.647.554.5248

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