Round Digital built the new Go Auto site from the ground up, including UX/UI, all the tech for the build as well as implementation and delivery of a very complex site. As with all Round projects, digital or otherwise, we worked with a Dream Team of top talent and at a significant cost saving to Go Auto. Round Digital was one of several agencies that pitched for the project. Many were strictly digital shops out of the US but the Go Auto team had built confidence in Round's business model through the past several years working on more traditional advertising projects.