ROUND gives healthy snack brand SimplyProtein a complete makeover
SimplyProtein turned to ROUND to help reposition, rebrand and update their visual identity. Owned by Wellness Natural Inc., SimplyProtein is an established healthy snack food brand with distribution across North America. Competing in the very dynamic healthy snack category against larger, established competitors and several new entrants, SimplyProtein needed to refresh their visual identity to help fuel sustained growth. The project included brand strategy, logo redesign and packaging design, across all five product lines. The result is a refreshed visual identity that is more appealing to a broader consumer audience and is consistent with the company’s vision for the brand.
Michael Lines, Chairman & CEO of Wellness Natural Inc., had this to say about the SimplyProtein rebranding project, “We partnered with ROUND to lead the rebrand of SimplyProtein, and they delivered far beyond our expectations. Right from the start, they came to the table with their own research and insights, which built immediate trust and accelerated alignment with our team. They provided a broad range of creative territories that pushed our thinking in the right ways—stretching us while still respecting the core of our brand. It was clear they weren’t just executing a brief—they were invested in helping us build something meaningful. What set Round apart was their ability to balance creativity with commercial thinking. They didn’t just give us a new look—they gave us clarity, energy, and a brand platform we’re proud to build on. I’d recommend them without hesitation to any company looking to elevate, differentiate, and authentically connect with their audience."
The new SimplyProtein packaging launched this month and is now rolling out to retailers across North America.
To view the SimplyProtein’s new visual identity please visit; https://www.weareround.com/works/simply-protein-re-brand
About ROUND
ROUND is a creative and strategic partnership founded by successful agency leaders. Our mission is to ensure that clients get access to the absolute best talent in the industry, at a fraction of the cost of traditional agencies. Companies that benefit most from our agile, low overhead model include growth companies, mid-sized brands with smaller budgets, and large organizations requiring senior talent for priority projects.
ROUND’s core area of expertise is helping to create brands or to re-invigorate established brands. The services we provide include strategy, creative, production, go-to-market plans, media planning/buying, PR/influencer, digital/social and website development. For more information, please visit WeAreRound.com.
CONTACT
Mike Davidson
Round, Founding Partner & Managing Director
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