Go Auto teams up with Connor McDavid, Hal & Joanne from BodyBreak

Go Auto teams up with Connor McDavid, Hal & Joanne from BodyBreak.

Go Auto has teamed up with Connor McDavid and Hal & Joanne from BodyBreak fame to highlight the company’s value and service commitment to Canadian car buyers. The campaign was developed by GoAuto’s agency partner ROUND.

Toronto, ON, October 6, 2021 – Go Auto, based in Edmonton, is one of the largest automotive dealership groups in Canada with 45+ dealers, 19 brands and over 11,300 vehicles accessible through goauto.ca. The company was founded in 1996 by Mike Priestner as Auto Group (MPAG), with the purchase of Kentwood Ford in Edmonton. Go Auto’s business has evolved through a series of dealership acquisitions over the years. Go Auto is one of the only dealership groups in Canada with all of their dealerships, brands and vehicles listed under one website (goauto.ca).

Following the launch of the company’s first integrated campaign in 2020, ‘Let’s Go’, the latest evolution of the campaign features Connor McDavid, captain of the NHL’s Edmonton Oilers, and Hal & Joanne from BodyBreak. Go Auto has one of the largest vehicle inventories in Canada, and a 24/7 team of personal shoppers to help car buyers compare vehicles, find the best deals, book appointments and more. Go Auto’s mission is to remove the stress from shopping and servicing a vehicle, making the process as easy and fun as possible. The new campaign highlights how the customer experience with GoAuto can be very enjoyable.

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“For generations, we’ve helped Canadians find the right car at a fair price, and have made it easier and more affordable to maintain their vehicles. Our ‘Let’s Go’ campaign is helping others to get to know Go Auto and understand how they can benefit from becoming one of our valued customers. In this latest evolution of the ‘Let’s Go’ campaign we chose to partner with 3 Canadian icons to help reinforce our commitment to making the car buying and service experience painless and fun. What better way to do that than putting two different generations of famous Canadians together to help us sell and service vehicles. Connor is considered the best hockey player in the world by many, while Hal & Joanne are loved for their regular BodyBreak appearances on television for decades. We’re confident that this latest campaign will help others get to know Go Auto and understand how they can benefit from becoming one of our valued customers” according to Duncan Cochrane, Vice-President of Marketing at GoAuto.

The latest campaign speaks to all Canadian car buyers and lets them know that Go Auto makes the shopping and ownership of vehicles easy, fun and affordable. The integrated campaign includes a :30 second spot that features Connor being trained by Hal & Joanne on how to sell cars. We learn that Connor is just as good at selling cars as he is at hockey. There are also 2 :15 second spots, both featuring Hal & Joanne. One spot has the pair demonstrating the roominess of an SUV, while in the other spot the pair are causing a visual distraction in the service bay. The campaign also includes a series of still ads featuring the 3 Canadian celebrities.

“Everyone knows that the car buying and ownership experience can be a pain-point. Go Auto goes out of their way to make the entire experience less stressful. Our goal was to let Canadians know that the experience can actually be a lot more fun” according to Paul Riss, Creative Director at ROUND.

Go Auto started working with ROUND in 2019 to help strengthen the company’s value and commitment to Canadian car buyers, and to establish a strong brand platform for further market expansion. The new campaign launches on television and online across Canada on October 5.

About Round

ROUND is a creative and strategic partnership founded by two experienced agency leaders, Paul Riss, Creative Director and Mike Davidson, Managing Director. ROUND works with the top talent in the industry to solve business challenges through creative thinking. ROUND works primarily on a project basis with an agreed set of deliverables over a set period of time. Clients get (and only pay for) what they need. For more information, please visit WeAreRound.com. Follow ROUND on Instagram @round_advertising.

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About Go Auto

Go Auto is comprised of 40+ dealerships, multiple repair and service centres, several reconditioning facilities, in-house finance and insurance departments, a loyalty and rewards program, and more. Go Auto has received several awards and recognitions over the years for its industry leading business practices, including most recently; one of Canada's Most Admired™ Corporate Cultures by Waterstone Human Capital in November 2018, one of Canada’s Best Managed Companies by Deloitte in March 2019 and Canada’s Top 10 Insurance Brokerages in 2019. For more information, please visit goauto.ca, facebook.com/goauto.ca, youtube.com/user/goautotv. Follow Go Auto at instagram.com/goauto/ and twitter.com/go_auto.

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Mike Davidson
Round, Founding Partner & Managing Director
Mike@WeAreRound.com

1.647.554.5248