Simply Protein Re-brand

SimplyProtein turned to ROUND to help reposition, rebrand and update their visual identity. Owned by Wellness Natural Inc., SimplyProtein is an established healthy snack food brand with distribution across North America. Competing in a very dynamic category against larger, established competitors and several new entrants, SimplyProtein needed to refresh their visual identity to help fuel sustained growth. The project included brand strategy, logo redesign and packaging design across all five product lines. The result is a refreshed visual identity that is more appealing to a broader consumer audience and is consistent with the companies vision for the brand.

Muskoka Timber Mills Website

UX Design Review, Functional Specification, UI Design & Design Handover for a Premium Wood Products Brand

Nickson Living 2025 Campaign

After a very successful launch campaign it was time to freshen up the work. This time Nickson was leaning to humour as a way to stand out in their category.

Muskoka Timber Mills

Muskoka Timber Mills needed a visual identity overhaul. The previous brand didn't live up to the quality of the work they do. They are the wood supplier if you're building a dream cottage in Muskoka and beyond. The luxury homes they build range from 3 to 30 million dollar builds.

Nickson Branding and 2022 Launch Campaign

Nickson offers home-owners & renters a fully furnished apartment for a low monthly fee. They move everything in and set it all up in about 3 hours. Round re-branded them including a new logo, strategy, and a launch campaign. A toolkit of assets was provided for use by both Round and NICKSON's internal creative dept. to deploy as required for any media format.

Go Auto - Let's Go Influencer Campaign

As a followup to the launch of the Let's Go brand campaign, Go Auto has partnered with both Connor Mc David and Hal & Joanne of Body Break. This unusual pairing allows the brand to connect with a wider age range, working with both a feeling of nostalgia and newness all at once.